Published by Unai Admin
18/07/2025
A new roadmap for enhancing the role of PR and Corporate Communication
Structure the PR & Comm job around five strategic building blocks
A practical guide for achieving the most relevant outcomes for operating in every market in the 21st century: differentiation, reputation, trust with stakeholders.
With the collaborative and participatory efforts of a network of 1,400 professionals on 5 different regions
Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled today The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world. The Model is structured around five strategic Buildi...Categories
- Alineamiento y cultura corporativa
- Valoración de los intangibles
- Estrategia
- Comunicación
- Sostenibilidad & Responsabilidad Social
- Empleados
- Corporate Excellence
- Propósito & Valores
- Stakeholder engagement
- Liderazgo
- Ética
- Riesgo Reputacional
- Gobierno Corporativo
- Chief Communications Officer
- Innovación
- Noticias
- Diplomacia Corporativa
- Comunicación Externa
- Marca Corporativa
