Thought leadership

3 results

Global Alliance launches, The 2021 Global PR & Communication Model

Published by Unai Admin

18/07/2025

Global Alliance launches, The 2021 Global PR & Communication Model

A new roadmap for enhancing the role of PR and Corporate Communication

Structure the PR & Comm job around five strategic building blocks

A practical guide for achieving the most relevant outcomes for operating in every market in the 21st century: differentiation, reputation, trust with stakeholders.

With the collaborative and participatory efforts of a network of 1,400 professionals on 5 different regions

Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled today The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world. The Model is structured around five strategic Buildi...

The corporate purpose, a strategic priority for managers and investors around the world

Published by Unai Admin

18/07/2025

The corporate purpose, a strategic priority for managers and investors around the world

The Corporate Purpose Roadmap® is here, a new methodology to help companies in the process of creating, implementing, and activating their corporate purpose Superunion and Corporate Excellence - Center for Reputation Leadership together with DKV Seguros and BlackRock discuss the strategic importance of purpose and stakeholder capitalism Madrid, October 2nd 2020. In a context marked by the COVID-19 crisis, the corporate purpose has become a strategic priority for executives and investors worldwide. Companies must now abandon models focused exclusively on their shareholders to respond to all their stakeholders' needs. This has been stated in the launch of The Corporate Purpose Roadmap®, a new methodology developed by the brand consultancy firm Superunion and by Corpo...

How can we get staff to commit to corporate reputation?

Published by Unai Admin

18/07/2025

How can we get staff to commit to corporate reputation?

Corporate Excellence and Alcor create a new management model: Staff commitment over corporate reputation Until now, we have always measured what do employees think of their company’s reputation. However, under the conviction that employees are not just another stakeholder, but the ones who make or break the company’s reputation through the brand experience they provide to customers and citizens, we have gone the extra mile. We wanted to know not just employees’ opinions but how can we activate their commitment to promote reputation. This has been the base upon which we have built our new management model, along with our partners Alcor, a company specialised in HR and internal communication, and a strategic ally for Corporate Excellence in this field. A new management mo...

Global Alliance launches, The 2021 Global PR & Communication Model

A new roadmap for enhancing the role of PR and Corporate Communication

Structure the PR & Comm job around five strategic building blocks

A practical guide for achieving the most relevant outcomes for operating in every market in the 21st century: differentiation, reputation, trust with stakeholders.

With the collaborative and participatory efforts of a network of 1,400 professionals on 5 different regions

The corporate purpose, a strategic priority for managers and investors around the world

How can we get staff to commit to corporate reputation?

Partner companies

Corporate Excellence companies

LATAM Corporate Excellence Companies