Thought leadership

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Global Alliance launches, The 2021 Global PR & Communication Model

Published by Unai Admin

18/07/2025

Global Alliance launches, The 2021 Global PR & Communication Model

A new roadmap for enhancing the role of PR and Corporate Communication

Structure the PR & Comm job around five strategic building blocks

A practical guide for achieving the most relevant outcomes for operating in every market in the 21st century: differentiation, reputation, trust with stakeholders.

With the collaborative and participatory efforts of a network of 1,400 professionals on 5 different regions

Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled today The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world. The Model is structured around five strategic Buildi...

Ethics, Reputation and Public Relations go hand in hand

Published by Unai Admin

18/07/2025

Ethics, Reputation and Public Relations go hand in hand

Madrid, February 6th. Fake news and an inappropriate use of automated communications erode trust and reputations in our institutions. The current crisis in trust is diminishing the ability for organisations, institutions and governments to operate effectively in society. To counteract this and take a leading position on the global practice of public relations, several professional associations met in Madrid to explore possible enhancements to their codes of ethics that guide hundreds of thousands of professionals around the world. Participants in this global discussion on codes of ethics agreed to explore ways to enhance and elevate public relations´ reputation as the guardian of trust through the enhancement of codes of ethics and an agreement on an overarching set of principles ...

Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain

Published by Unai Admin

18/07/2025

Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain

Madrid, May 16, 2013. More than one hundred experts from around the world will meet in the 21st Conference Eben-Spain on June 19-20th. Building trust: ethic institutions and proposals for sustainable companies. The Conference has been consolidated has a reference point in the field; this edition seeks to find practical solutions for the current crisis: “In a crucial moment as the one we are going through, it is more important than ever to join visions and strength to re-build the trust that crisis has taken away. We need sustainability and ethics to be an important element for companies’ strategy and from the academic institutions we need to provide with pragmatic answers to the crisis” stated José Luis Fernández, Director at the C&aacut...

Global Alliance launches, The 2021 Global PR & Communication Model

A new roadmap for enhancing the role of PR and Corporate Communication

Structure the PR & Comm job around five strategic building blocks

A practical guide for achieving the most relevant outcomes for operating in every market in the 21st century: differentiation, reputation, trust with stakeholders.

With the collaborative and participatory efforts of a network of 1,400 professionals on 5 different regions

Ethics, Reputation and Public Relations go hand in hand

Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain

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