FILTROS

close
More recently Oldest date Relevance
search
arrow_drop_down
5 results

Global Intangible Value Exceeds US$50 Trillion for the First Time

Published by Unai Admin

18/07/2025

Global intangible value has surpassed US$50 trillion for the first time in history, reaching US$57.3 trillion at the beginning of the current financial year, according to the latest Brand Finance Global Intangible Finance Tracker (GIFT™). This constitutes 52% of the overall enterprise value of all publicly traded companies worldwide, which now amounts to an equally record-breaking US$109.3 trillion, exceeding the US$100 trillion mark also for the first time. Worryingly, however, 76% of the world’s intangible value – US$43.7 trillion – remains unaccounted for on balance sheets. At US$35.0 trillion last year, undisclosed intangible value has grown by a whopping 25% year on year – five times faster than the value of disclosed intangible assets (up 5%) – an...

Categories

Tags

Más empresas deberían usar métricas avanzadas para analizar el valor de sus acciones

Published by Unai Admin

18/07/2025

Madrid, 19 de abril de 2018. En una economía cada vez más digitalizada, crece la importancia estratégica de intangibles como la marca, la reputación o la comunicación, que llegan a representar en torno al 50 % del valor total de una organización (por término medio, agregando todos los sectores de actividad y todos los países), y alcanzan el 80 % en ámbitos como los gigantes de Internet.En ese entorno, contar con métricas que definan el alcance de la actividad de comunicación resulta cada vez más relevante para empresas e instituciones, como se ha puesto de manifiesto en el encuentro «Making Measurement Matter! La importancia de la medición en las áreas de comunicación corpora...

Categories

Tags

Innovation in Metrics: proving the contribution of intangible assets to value generation

Published by Unai Admin

18/07/2025

Madrid, 27th September 2016. The importance of intangibles as a tool for management and creation of value in organisations is evident. This is the main conclusion of the II Meeting about Innovation in Metrics of Intangible Assets(Jornada de Innovación en Métricas de Intangibles) that Corporate Excellence held in Madrid on the occasion of the Metrics Month organised by AMEC, a European association considered a benchmark for the measurement of intangible assets. As expressed by Jaume Giró, President of Corporate Excellence and Managing Director of Fundación Bancaria "La Caixa": "Corporate Excellence echoed the global call for the Metrics Month, and organised, together with some of its strategic allies and member companies, ...

Categories

Tags

Corporate Excellence and Dircom hold the First Conference on Innovation in Metrics

Published by Unai Admin

18/07/2025

Madrid, March 10th, 2014. The importance of intangible assets as a management and value creation tool is clear. One of Corporate Excellence’s key objectives is to demonstrate the economic impact of intangible assets and resources. The truth is that the new reputation-driven economic system needs reliable and rigorous long-term indicators such as brand, reputation, employees’ commitment and customer satisfaction. These indicators help companies to engage their stakeholders and develop long-term strategies. This was the starting point of the 1st Conference on Innovation in Metrics held last week in Madrid by Corporate Excellence jointly with one of its key allies, Dircom Spain.  José Manuel Velasco, Dircom’s Preside...

Categories

Tags

Dircom and Corporate Excellence are holding a Panel Discussion on Innovations in Intangibles Metrics

Published by Unai Admin

18/07/2025

Dircom and Corporate Excellence are holding a Panel Discussion on Innovations in Intangibles Metrics

Madrid, February 26, 2014. In the current context it is important to demonstrate the effect and return on managing intangible assets in organizations. The event’s participants will focus on key tools used today to monitor and track major intangible assets and on how these tools may help to highlight the value of organizations. The discussion will be opened by Jaume Giró, Co-CEO of  CaixaBank  and Vice President of Dircom; José Manuel Velasco, the President of Dircom; and José Luis González-Besada, President of Corporate Excellence. Top level professionals will talk about cutting-edge developments in intangibles’ measurement, including Mariano Maqueda, Partner and Director at Punto de Fuga; María Such, Corporate Reputation Director ...

Categories

Tags

Página

of 1

arrow_drop_down