A New Information Environment: from Persuasion to Influence - Liderando la reputación corporativa de las empresas - Corporate
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Communication

Insights July 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Today, the big challenge for companies is to understand and manage their context.

The main task of communication departments and technology solutions providers is joining effort and value, and quantifying how much communication adds to the final result balance. All of this adds up to the need of redefining the individual’s function within the organisation, providing more independence and orienting their focus towards innovation and added value.

This document was developed by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the statements made by Jose Luís Polo, Territorio Creativo’s funding partner; Patricia Salgado, Digital Reputation Manager at Webloyalty; Ignacio Samper, director of the European Parliament’s Office in Spain; during the event #InfluenceOne that took place in Madrid, on March 24, 2015.