Aligning Corporate Strategy With Risks in Order to Avoid a Crisis - Liderando la reputación corporativa de las empresas - Corporate
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Reputation & Reputational Risks

Insights May 2015

Aligning Corporate Strategy With Risks in Order to Avoid a Crisis

As a result of current instability in the business world, organizations should be able to anticipate changes and have coherent responses at hand, in line with their strategy and goals. Even if the corporate strategy is well thought-over and perfectly executed, the speed of changes in the markets may undermine business, which means that the universe of risks is expanding. In this scenario, it is essential to align the strategy with business risks.

Effective risk management may help to protect the value of assets in any company. Besides, it helps to create value, build good relations, increase profit and improve competitive positioning. Application of best practices mitigates uncertainty and volatility. All this means that risk management improves overall management and expands the scope of opportunities for organizations.

This document was developed by Corporate Excellence – Centre for Reputation Leadership and is based on the executive workshop Integrity, Risk and Reputation, organized at Garrigues jointly with GEC Risk Advisory and Impact on Integrity, on June 17, 2014. Among other sources, the document refers to Exploring Strategic Risk study carried out in 2013 by Deloitte for Forbes Insights.