Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership - Liderando la reputación corporativa de las empresas - Corporate
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Communication

Insights July 2015

Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership

The current context of social, technological and environmental changes presents great opportunities to all managers responsible for communication. Instead of passively watching the change of epochs, these professionals should be the drivers of changes. All this implies challenges for the communication research, studies, and practice. Besides, it highlights the need to unify developments in the professional and academic communities in order to establish reliable bridges between different social actors.

This document was prepared by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the statements of Elena Gutiérrez García, Deputy Director of the Master Programme on Political and Corporate Communication (MCPC), Navarra University, and Juan Manuel Mora, Vice Rector for Communication, Navarra University, made during the workshop titled Building Bridges between the Society, Politics and Companies, held by Navarra University on 30 May, 2014.