Correos: Reinventing the postal system: how to build the online positioning of a paper company - Liderando la reputación corporativa de las empresas - Corporate
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Communication

Best practice cases May 2012

Correos: Reinventing the postal system: how to build the online positioning of a paper company

How can you develop and strengthen, in a short space of time, the digital positioning of an historic Spanish company such as Correos? How can you transfer a technological and innovative image, close to customer needs, by boosting a 2.0 digital identity linked to the revitalization and the repositioning of the brand?

Document prepared by Corporate Excellence – Centre for Reputation Leadership with reference to, among other sources, the intervention of Alfonso Prieto (Manager of the Sales and Networks Area at Correos) and Salvador Suarez (Partner at Territorio Creativo) during the conference “Reinventing Correos: online positioning of a paper company” organized by the EOI Business School on 3r November 2011 in Madrid.