Creating the dream workplace for the most talented professionals - Liderando la reputación corporativa de las empresas - Corporate
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Reputation & Reputational Risks

Book summaries January 2016

Creating the dream workplace for the most talented professionals

How would the best place to work if we could design it from scratch? What would its leaders and managers be like? How would it be lead? Until now, companies were expecting people to adapt to them. Nowadays, companies need to adapt to people and deploy a compelling corporate culture and leadership.

In this book, Goffee and Jones offer a key to attract and retain the most talented professionals. The code they suggest is "DREAMS", which is dissected as follows:

  • Difference​
  • Radical honesty​
  • Extra value​
  • Authenticity​
  • Meaning​
  • Simple rules

They use sentences that anyone could say when dreaming about their ideal workplace to analyse the key factors to build the dream workplace for the most talented professionals.

Document prepared by Corporate Excellence – Centre for Reputation Leadership, and among other sources, contains references to the books Why Should Anyone Work Here? and Why Should Anyone Be Led by You? written by Rob Goffee, Emeritus Professor of Organisational Behaviour at London Business School (LBS), and Gareth Jones, afellow of the Centre for Management Development also at the LBS, and published by Harvard Business Review Press in 2015 and 2006, respectively.