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closeBrands draw not only on meanings and values, but also on the five senses and associated physical sensations: hearing, touch, sight, smell and taste.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the statements made by Andrés Aguilar, General Director of FolliFollie Spain; Beatriz Navarro, Marketing Director of Starbucks Iberia; Manuel Román, Marketing Director of YouTube Spain; and Marcos Marrodán, Brand Director at BBVA, made during the Branding Days event organised by the Complutense University of Madrid jointly with Interbrand and Corporate Excellence on March 13 and 14, 2013 in Madrid.
