Reputation & Reputational Risk

Insights & Trends OCTUBRE 2011

Four business strategies for protecting corporate reputation

Stakeholders increasingly expect companies to deliver greater transparency.Those organizations that cannot reinforce the trust of their stakeholders will be ever more vulnerable to reputational risks.

Public relations no longer suffice to protect a company’s reputation. Large and small companies alike lay their reputation on the line on a daily basis. It matters not how their income is performing or whether the launch of a new product has been a resounding success. Their reputation can nose-dive at any moment at the drop of a hat and subsequently falter for many years due to several operational risks: improper conduct by executives, financial irregularities or social networking attacks, to name just a few examples.

Document drawn up by Corporate Excellence - Centre for Reputation Leadership citing, among other sources, the speeches by Paul A. Argenti, James Lytton-Hitchins and Richard Verity at the 15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness held in New Orleans, May 2011.