Identifying and prioritizing stakeholders correctly, the key to good crisis management - Liderando la reputación corporativa de las empresas - Corporate
formularioHidden
formularioRDF
What are you looking for?

Write something...

close

Sorry, no results were found. Try it again!

star

Sustainability

Insights December 2011

Identifying and prioritizing stakeholders correctly, the key to good crisis management

Stakeholders management has, since the 80’s, been the paradigm that has transformed management the most. The right of companies to have information at their disposal about activities which affect them directly or indirectly has brought an era of transparency which coexists with the associated risks of revealing certain information.

It was the philosopher R. Edwards Freeman, Professor in Business Administration at the Darden School in the University of Virginia who, in 1984, launched his theory – until then unknown – about the administration of organizations such as the management of interest groups – stakeholders-, in other words, parts of society who have an interest in the evolution and development of a company from an economic, social, environmental or even psychological perspective, an interest to know if the company contributes to the general interest or only to its own good.

Document prepared by Corporate Excellence – Centre for Reputation Leadership with reference to, among other sources, the intervention of Antonio Vaccaro (Assistant Professor at the Department of Ethics in Business at IESE) during the sessions of the Executive Education Program “Making Social Responsibility Work: The Cornerstone of Sustainable Business” organized by IESE Business School in Barcelona in July 2011.