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Reputation & Reputational Risks

Insights July 2015

Internal, External and Digital Presence of the CEO Is Becoming More and More Important for Corporate Reputation

The current age of hyper transparency requires more public presence of corporate managers. In today’s business world, some of the most valued behaviours include taking part in events, being accessible to the media and available in social networks, sharing new insights and trends, playing a visible role in society or featuring on the corporate video channel.

A huge majority (81  % ) of executives report that it is important for CEOs to have a visible public profile for a company to be highly regarded. Visible CEOs are more able to increase and improve the reputation of their company. Thus, they have to be present in the internal sphere with employees, in the external field with customers and shareholders, and in the digital realm with the society as a whole.

Document written by Corporate Excellence – Centre for Reputation Leadership, quoting the research The CEO Reputation Premium: Gaining Advantage in the Engagement Era prepared by Weber Shandwick in collaboration with KRC Research in in 19 countries around the world from surveys of more than 1.700 executives of companies invoicing 500 million USD or more and released on March 2015.