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closeAs the communication function at organisations becomes more advanced it draws ever closer to a point that is key for its performance: strategy, i.e. the ability to bring strategic value to an organisation by joining together business-related objectives and results with those related directly to communication itself.
This document talks about the drivers to strengthen the function of corporate communication.
This document has been prepared by Corporate Excellence – Centre for Reputation Leadership. It has cited, from among other sources, speeches by Sebastián Cebrián, General Manager of Dircom, Alfonso González Herrero, Head of External Communications at IBM, Ángeles Moreno, tenured lecturer at the Dept. of Communication of the Rey Juan Carlos University , and Tony Noel, President of Ketchum-Pleon in Spain, delivered at the presentation of the study European Communication Monitor 2012, organised by Dircom and Ketchum-Pleon in Madrid on July 12, 2012.
