Millennials, employees of today and tomorrow - Liderando la reputación corporativa de las empresas - Corporate
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Insights December 2015

Millennials, employees of today and tomorrow

Companies need to take account this new generation of millennials, not only because they constitute a market opportunity but also because they emerge as a qualified workforce and fundamental stakeholder. This is why it is so important to know how to attract, retain and manage their talent. Millennials demand innovation, flexibility and empowerment.

This insight analyzes what millennials are like, their competitive advantages and how companies can attract and manage their talent.

Data published by consultancies such as ATREVIA about millennials suggest that companies need to adapt themselves to this new generations to be able not only to survive but achieve leadership.

Document prepared by Corporate Excellence – Centre for Reputation Leadership, and among other sources, contains references to the statements made by Cristóbal Fernández Muñoz, Communications Manager at Tuenti: Emi Solís, Account Manager at ATREVIA's People area; Esther Benito, Consultant at ATREVIA'S Brands area in the forum held by ATREVIA «Millennials y empresa: una nueva ventaja competitiva» and «Caso de éxito: Tuenti, como un equipo de millennials reinventa una compañía» that took place on May 29, 2015.