New Horizons and Prospects in Strategic Management of Corporate Reputation - Liderando la reputación corporativa de las empresas - Corporate
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Reputation & Reputational Risks

Insights July 2015

New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into real attitudes and behaviours grounded in everyday life and interaction with different stakeholder groups.

Companies’ efforts to improve work conditions for their employees, product use conditions for their consumers and life conditions for their communities are commitments that companies have to make tangible and visible by applying specific programmes that may truly change people’s everyday lives.

This document was prepared by Corporate Reputation – Centre for Reputation Leadership and among other sources contains references to the statements by Àngel Pes, Deputy General Director and Director for Corporate Responsibility and Brand at CaixaBank; Pilar Marqués, Repsol’s Director for Intangible Assets Management; Antonio Fuertes, Director for  Reputation and Corporate Responsibility at Gas Natural Fenosa; and Rumina Dhalla, Professor at the Guelph University (Canada), made during the 17th International Conference on Corporate Reputation, Identity and Brand: The Reputation Journey, held by Reputation Institute in Barcelona on June 5 – 7, 2013.