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Interview InterviewOCTUBRE 2012

Communication

Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications

Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental challenge facing corporate communications. For him, the main driver to have success in our complex world is engagement. In this context, companies will have to practice genuine transparency and demonstrate real accountability. They must implement operating models that are nimble enough to adapt to radically different speeds and to technological change. 

Roberts explores the new behaviors that companies should adopt to adapt to the Age of Engagement; and tell us how Communications firms will need to re-tool to best survive and thrive this new world order.