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SOBRE El
This package contains the international launch materials for the new model The Global PR & Communication Model developed by the Global Alliance and Corporate Excellence - Center for Reputation Leadership. It is a new model that defines the roadmap and the building blocks for the function of public relations and communication, to promote their contribution to the creation of differentiation, reputation, trust and social legitimacy.
Building blocks:
- Defining and Activating Corporate Purpose
- Building Brand & Corporate Culture
- Managing Reputation & Reputational Risk
- Enhancing communication
- Connecting Intelligence & Intangible Asset Metrics
New article «Ethics as the cornerstone of the Global PR & Communication Model»
All information available at www.prcommsmodel.com
Speakers
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- Justin Green: President of Global Alliance for Public Relations and Communication Management
- Ángel Alloza: Academic & Reserch Director of Global Alliance for Public Relations and Communication Management / CEO Corporate Excellence – Centre for Reputation Leadership
- Jose Manuel Velasco: Inmediate Past-President of Global Alliance for Public Relations and Communication Management / Past-chair of Dircom
- Jose Antonio Llorente: Founding Partner and Chairman of LLYC
- Clara Fontán: Director of Intelligence & Knowledge Corporate Excellence – Centre for Reputation Leadership
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Materials
