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1 december, 2017

Reputación & Riesgos Reputacionales

Beyond social responsibility: connecting with society

Company leaders are the ones who can integrate the porpose on the business, it is all abpu ...

1 november, 2017

Propósito & Cultura

The importance of purpose to connect with employees

Document prepared by Corporate Excellence – Centre for Reputation Leadership. It con ...

10 november, 2016

Marca

Why “HOW” is more important than “WHAT” in the battle for differentiation

The main idea of the book is that in the era of behavioural economics, it does not matter ...

27 september, 2016

Asuntos Públicos

Cinco mega tendencias que afectan a las empresas y a la sociedad

La presentación de la conferenciaimpartida por Christophe Guibeleguiet (Co-CEO de G ...

12 june, 2016

Asuntos Públicos

Navigating Today's Complex World

The presentation «Navigating Today's Complex World. An Action-Focused Workshop f ...

The New CCO

Document

27 april, 2016

The New CCO

Comunicación

27 april, 2016

Comunicación

The New CCO

Presentation by Roger Bolton, president of the Arthur W. Page Society, one of the main ass ...

8 january, 2016

Reputación & Riesgos Reputacionales

Creating the dream workplace for the most talented professionals

How would the best place to work if we could design it from scratch? What would its leader ...

12 november, 2014

Comunicación

Avances y tendencias en comunicación: aprendizajes WPRF 2014

Documento elaborado por Corporate Excellence – Centre for Reputation Leadership a pa ...

Brand Premium

Document

16 september, 2014

Brand Premium

Marca

16 september, 2014

Marca

Brand Premium

Conferencia de Nigel Hollis, VP and Chief Global Analyst de Millward Brown, en el marco de ...

4 april, 2014

Marca

How Brand Ideal Helps to Achieve High Growth Rate and Financial Success

Apple, Mercedes, Disney, Heineken or Procter&Gamble – what makes these companies so ...

4 april, 2014

Marca

Why are Brands Able to Transform Organisations and People’s Way of Life?

The phenomenon of brands has transformed the economy and people’s way of life all ar ...

3 april, 2014

Métricas

Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results

Estimation of a brand’s value and its contribution to business has always been consi ...

8 january, 2014

Marca

Brands that make people’s lives more meaningful achieve greater differentiation and better results

Why do consumers pay more for some products than others? Why talented professionals prefer ...

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