FILTROS

close
More recently Oldest date Relevance
search
arrow_drop_down
68 results

Leading academics and experts discuss innovations in brand management

Published by Unai Admin

18/07/2025

Leading academics and experts discuss innovations in brand management

Innovation is key to maintaining one’s competitive edge and organic growth in the long run as well as to overcoming the crisis. Oriol Iglesias Bedós, Academic Director of the ESADE Brand Institute and F. Xavier Lesauvage, Deputy Director for Innovation and Entrepreneurship at Esadecreapolis, presented the kinds of existing innovations and their impact on brand management within the framework of the workshop titled Making Brand Innovations Profitable. Cosmetic, renovating and conceptual innovations are the three main kinds practised by companies. Iglesias and Lesauvage explained that this classification is useful for managing the portfolio of undertaken innovations because it helps to focus the strategy of company positioning in terms of innovations. Lesauvage explained that the kind of innovation is preconditioned by the corporate culture, strategies, best practices and tools. Besides, both speakers agreed that organisational culture determines the type of leadership, processes and relations with the community. According to Iglesias, the main factors that maximise the potential of innovations in a company include involvement of the top management, adequate compensation strategies, effective communication, training and evaluating the achievements throughout the innovation cycle. Rapportive


Categories

Tags

EUROPEAN COMMUNICATION MONITOR 2019

Published by Unai Admin

18/07/2025

EUROPEAN COMMUNICATION MONITOR 2019

The European Public Relations Education and Research Association (EUPRERA) is an autonomous organization with about 500 members from 40 countries interested in the development of research and scientific knowledge in strategic communication. Various transnational and comparative research and educational projects are carried out through the affiliated universities.In order to disseminate new methodologies and research results, each autumn EUPRERA organizes a well-known annual congress in collaboration with a selected university within Europe.The European Communication Monitor 2019 study in its thirteenth edition, once again explores the trends in the communication management sector. The survey explores trust in communications, the challenges of transparency, as well as Artificial Intelligence and the future of content creation. The study is based on the responses of 2,689 communication professionals in 46 countries. Detailed analyzes are available for 22 countries and different types of organizations (private quoted and unlisted companies, public companies, nonprofit organizations, government and policies, agencies and consultants).SPEAKERS:-Angeles Moreno, President Elect European Public Relations Education and Research Association (EUPRERA). Professor Group of Advanced Studies in Communication. King Juan Carlos University.-Angel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership.-Alfonso González, Director of Government Relations and Regulatory Affairs, IBM Spain. EACD Spain representative







Categories

Tags

Global Alliance Board Meeting & PRSA’s 2019 International Conference

Published by Unai Admin

18/07/2025

Global Alliance Board Meeting & PRSA’s 2019 International Conference

The Global Alliance for Public Relations and Communications Management is the confederation of the main associations and institutions of communications and public relations management in the world, representing 280,000 professionals and academics around the world. It is a non-profit organization based in Switzerland. The mission is to unify the public relations profession, raise professional professionals worldwide, share knowledge for the benefit of its members and be the global voice for public relations in the public interest. The Global Alliance relies on the efforts of communication professionals to address common problems with a global perspective. By partnering with regional, national and international organizations to increase professionalism in public relations and communication management, this alliance works to improve the collaborative professionalism of the industry among its constituents worldwide. If you want to know more, click on this link. On the other hand, we also celebrate the International PRSA Conference that this year is committed to the leading minds in public relations, communication and marketing. The PRSA International Conference in San Diego highlights the intersection of technology and the media, and leads the competition by providing unmatched information, strategies and tools for new trends that impact the industry, essential to your professional success. This year's Conference will expand its network with powerful connections and improve its skill set with the latest best practices. In this link we provide you with the direct link for the conference registration, together with the program to be carried out. In addition, we have more information on April 6 where the Global Alliance for Public Relations and Communications Management held its 17th annual meeting in São Paulo, Brazil and where Corporate Excellence for a member of the board of directors.







Categories

Tags

Página

of 3

arrow_drop_down