Thought leadership

El legado de nuestro programa The Global CCO: más de 20 ONG reciben asesoramiento estratégico por parte de directivos de alto nivel

18/07/2025

Corporate Excellence - Centre for Reputation Leadership refuerza su compromiso con el bien común al firmar un acuerdo con HelpUp para que los alumnos del Global CCO brinden asesoramiento gratuito en gestión de intangibles a las organizaciones sin ánimo de lucro adheridas a esta red de crowhelping. El objetivo de esta alianza es seguir contribuyendo a la mejora de la sociedad gracias a los conocimientos adquiridos en nuestro programa directivo para aplicarlos en un proyecto social. Cada año, nuestros alumnos dejan un legado aplicando su experiencia y conocimientos -en materia de reputación, marca y comunicación- a la resolución de problemáticas reales de organizaciones sin ánimo de lucro. Hasta la fecha...

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Concluye el I HR & Dircom International Forum

Published by Unai Admin

18/07/2025

Madrid, 22 de febrero. Corporate Excellence– Centre for Reputation Leadeship, Dircom (Asociación de Directivos de Comunicación) y DHC (Organización Internacional de Directivos de Capital Humano) organizaron este jueves el primer Foro de debate entre las áreas de Recursos Humanos y Comunicación en el que participaron empresas como Coca-Cola, Gas Natural Fenosa, Mahou San Miguel, Quirón Salud, Mediaset y Fundación Bancaria "la Caixa". HR & Dircom International Forum, que ha tenido lugar en el auditorio de Gas Natural Fenosa, ha sido un punto de encuentro de los directores de RR. HH. y directores de Comunicación de algunas de las empresas más relevantes de España. Además, ha ...

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El nuevo CCO: Transformando las empresas en un mundo cambiante

Published by Unai Admin

18/07/2025

El nuevo CCO: Transformando las empresas en un mundo cambiante

Madrid 29 de abril. Corporate Excellence ha presentado en España junto a Arthur W. Page Society en la sede de Abertis en Madrid los resultados del último informe elaborado por esta asociación sobre los grandes avances a los que se enfrenta el responsable de intangibles en las organizaciones y las perspectivas de futuro de esta función: The New CCO – Transforming Enterprises in a Changing World. El informe, que en español se ha titulado El nuevo CCO: Transformando las empresas en un mundo cambiante, pone de manifiesto la necesidad de una nueva forma de liderazgo para poder navegar con éxito en un nuevo contexto plagado de retos: competidores que se incorporan al mercado y reinventan los modelos de negocio tradicionales, formas de trabajo nunc...

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Experts agree: CCOs will play a key role in the future of organizations

Published by Unai Admin

18/07/2025

Experts agree: CCOs will play a key role in the future of organizations

Madrid, 6th July 2015. Last week, Corporate Excellence celebrated the third edition of our flagship course, The Global CCO, a unique program within its category, specifically designed to strengthen the skills and knowledge of the future managers of intangible assets. The students, all of whom hold top positions in their companies, have successfully finished the first module of the course. During the week, it was examined the challenges to be faced and the opportunities available as managers of intangible assets, an essential figure in the decision making process. It also introduced the new communication model, analysed some convenient listening mechanisms and to be used to identify important global issues and consequently design appropriate solutions on the basis of a public-private ...

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Lanzamiento de la 3ª Edición de The Global Chief Communications Officer

Published by Unai Admin

18/07/2025

Lanzamiento de la 3ª Edición de The Global Chief Communications Officer

Hoy ha dado comienzo en ESADE Madrid el primer módulo del programa de formación de máximo nivel The Global Chief Communications Officer con 28 profesionales del ámbito de la gestión de intangibles. En la actualidad, el 80% del valor de los intangibles reside en los intangibles pero las organizaciones no están preparadas para afrontar estos retos. Para liderar con éxito en el nuevo contexto empresarial, las organizaciones necesitan incorporar una función encargada de la gestión integrada de los intangibles clave son la reputación, la marca, la comunicación, los asuntos públicos, la responsabilidad social y las métricas de retorno económico y social de los intangibles. Las empresas del siglo X...

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Strategic Communication and Its Contribution to Reputation Follow live video streaming of the masterclass by Paul A. Argenti

Published by Unai Admin

18/07/2025

Madrid, 16 October, 2014. Today we are holding a presentation of the newly published title in the Corporate Excellence Series, Comunicación estratégica y su contribución a la reputación (Strategic Communication and Its Contribution to Reputation). This is the Spanish version of Corporate Communication, a comprehensive manual by Paul A. Argenti.Corporate Excellence Series also includes Alinear para ganar (The Alignment Factor) by Cees van Riel and Reputación Corporativa (Corporate Reputation) by Carreras, Alloza and Carreras. Today, at 7 p.m. we will start a live broadcast of the masterclass delivered by the book’s author, a renowned expert in corporate communication. Paul A....

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Corporate Excellence participa en el World Public Relations Forum 2014

Published by Unai Admin

18/07/2025

Corporate Excellence participa en el World Public Relations Forum 2014

Madrid, 12 de septiembre de 2014. Del 21 al 23 de septiembre se celebra el Foro mundial de Comunicación, World Public Relations Forum organizado por Global Alliance y la organización de Directivos de comunicación española Dircom. Corporate Excellence – Centre for Reputation Leadership tendrá presencia en el Foro con un stand en el que los asistentes podrán encontrar información sobre los programas de formación, publicaciones, estudios, centro de conocimiento y Biblioteca de la Fundación, así como las diferentes maneras de sumarte al proyecto abierto a todos los profesionales, académicos, empresas e instituciones que quieren competir con éxito en la nueva economía de los intangibles y la reputac...

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Corporate Excellence and the Arthur W. Page Society allied to promote the New Communication Model

Published by Unai Admin

18/07/2025

Madrid, May 14, 2014. Today it was hold at Corporate Excellence headquarters a meeting with the Advisory Board: Roger Bolton. Mr Bolton is a member the President of the Arthur W. Page Society, one of the largest international associations of communications and public relations directors, which brings together major North American companies, all of them included in Fortune 500. In his capacity as a member of the Advisory Council, Roger shared with the event’s participants some interesting ideas about the Association and the way that North American organizations develop. The mission of Arthur W. Page Society is to strengthen the leadership of Chief Communications Officers (CCOs), providing a dynamic learning environment based on the highest professional standards that lead t...

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What makes a CCO Excellent?

Published by Unai Admin

18/07/2025

Medellin, Colombia, October 29, 2013. Corporate Excellence - Centre for Reputation Leadership presented the main findings of the study “What makes a CCO Excellent?” (El Chief Communications Officer del futuro in Spanish) at the 2ndInternational Conference on Reputation in Latino America that is being celebrated in Medellin. It is a research study carried out by Cees van Riel, Professor of Corporate Communication at the Rotterdam School of Management – Erasmus University along with Corporate Excellence - Centre for Reputation Leadership. The study was carried out between June 2011 and December 2012. In depth interviews and surveys were made to 117 Communication Directors of large enterprises in the United States, United Kingdom, Germany, France, Spain, It...

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The Global CCO Program Second Edition

Published by Unai Admin

18/07/2025

Madrid, May 23 2013. The Global CCO program will take place for its second time at some of the best universities and business school in Europe and United States: ESADE, Columbia University and Georgetown University. The Global CCO program is an executive senior program aimed at communication professionals. It has been designed by ESADE Business School and Corporate Excellence – Centre for Reputation Leadership, and it is focused on the most important topics when impoving knowledge and skills of current and future Chief Communications Officers (Global CCO). The Global CCO Program is presented as an update of the traditional management of Communication Director by integrating relevant issues like public agendas, intangible assets management or leading skills in or...

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Intangible assets management more and more important in large corporations

Published by Unai Admin

18/07/2025

Intangible assets management more and more important in large corporations

Madrid, January 30, 2013. Intangible assets management is becoming increasingly important to business strategies of large corporations. Proof of this is; 40% of these executives have already joined the Steering Committees according to a research sponsored by Corporate Excellence with the participation of 117 Communications Director of large companies from the U.S., UK, Germany, France, Spain, Italy, the Netherlands, Brazil, Mexico and Chile. CCO is now manager of key intangible assets: reputation, brand, communications and public affairs and increase their influence with stakeholders, including sectorial organizations, social organizations, investors and institutional relationships. Communication with employees represents 14% of their time, the same time spent on the relationships with th...

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Chief Communications Officer's drivers of success

Published by Unai Admin

18/07/2025

Chief Communications Officer's drivers of success

Madrid, January 29, 2013. Intangible assets management is becoming increasingly important to business strategies of large corporations, as well as the influence of Chief Communications Officers according to a research sponsored by Corporate Excellence with the participation of 117 Communications Director of large companies from the U.S., UK, Germany, France, Spain, Italy, the Netherlands, Brazil, Mexico and Chile. We are pleased invite you to know the findings of this investigation. Follow the event at our streaming channel www.corporateexcellence.org/streaming.html and via twitter at @CE4reputation #globalcco.

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The Chief Communications Officer (CCO), key figure for companies to successfully compete in the Reputation Economy

Published by Unai Admin

18/07/2025

Madrid October 18, 2012. 88% of large companies worldwide believe reputation has become a key factor for business success, according to the study “Navigating in the Reputation Economy” conducted among 300 major international companies by Reputation Institute. The report shows that 68.1% of companies admit to be in the incipient stage of this reputation strategic management, however, it anticipates that there will be an important progress in this field over the next five years. According to the companies surveyed, the main challenges are: active management of all their stakeholders (for 55.6% of respondents) and strategic alignment (36.3%). Therefore, communication is going to be one of the keys to reputation management, thus the role of the communications director is conf...

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Corporate Excellence participated in the Summer Courses of El Escorial

Published by Unai Admin

18/07/2025

Corporate Excellence participated in the Summer Courses of El Escorial

For two days along with thirty academics and professionals, we analyze the keys of the new competitive environment that opens in global markets and is based on the leadership of organizations for their good reputation, one of the relevant biggest changes in business management from the last fifty years. These are the new rules that are changing the way to manage organizations and to arise into the markets. A new context where power is being transferred again to stakeholders and where the quality of our relationships with these groups determined, accurately, an important part of business success, where the key is the confidence that we will be able to generate in the so-called reputation economy. During the conference, we discussed the issues that are part of the reputation economy a...

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Launch of the 1st Edition of the Global Chief Communications Officer Programme

Published by Unai Admin

18/07/2025

Launch of the 1st Edition of the Global Chief Communications Officer Programme

Fifteen students are taking part in the 1st Edition of the Global Chief Communications Officer Programme which Corporate Excellence has drawn up in conjunction with Georgetown University, Columbia University and ESADE Business School to enhance the skill development of those in charge of managing companies’ intangible assets. This senior management programme is delivered in three modules in three of the world’s most important universities: Georgetown, Columbia and ESADE, and by lecturers of the highest standing. The first module, focussing on geopolitics and global affairs management, is currently being delivered in Washington DC. The second module, focussing on communication, will be held in November 2012 in New York and the last of the three, concentrating on leadership, wi...

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New think tank to promote corporate reputation

Published by Unai Admin

18/07/2025

New think tank to promote corporate reputation

Largest spanish companies have joined together to professionalize the brand and reputation management globally The major Spanish corporations have joined together to launch a centre of excellence named “Corporate Excellence - Centre for Reputation Leadership”, a think-tank to promote corporate brand and reputation management as a strategic driver to achieve business excellence. For that, Corporate Excellence will develop its activities in six areas: reputation, brand, communication, public affairs, metrics and training. Among the founders of this new think-tank are BBVA, La Caixa, Iberdrola, Repsol, Santander and Telefónica. These companies represent 65% of the selective Spanish Index IBEX35 (250 million of euros in stock market capitalization). Also, relevant pu...

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