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Presentación del libro: LIDERAZGO ESTRATÉGICO Y GESTIÓN DE LA COMUNICACIÓN

Published by Unai Admin

18/07/2025

Presentación del libro: LIDERAZGO ESTRATÉGICO Y GESTIÓN DE LA COMUNICACIÓN

At present, reputational risk is a strategic resource. The most complete organizational cultures with more evolved and honest leaders will apply it more easily, but even in the most dysfunctional and backward cultures you can find ways to optimize the management of reputational risk. Effective management of this risk suggests that in the near future companies will not only be able to mitigate their risks, but will transform these risks into opportunities and added value. The information circulates cosntante and is able to cause a crisis in a matter of seconds, the effective management of reputational risk has become a strategic imperative. What do we understand by risk? What is reputation? What is considered reputational risk? In this manual, different types of reputational risks are analyzed based on practical cases to answer these questions. Analyze who are the actors of reputational risk: those responsible for its management, on the one hand and those who participate in it, on the other. The work also includes a typology of strategies to manage reputational risk based on the maturity of the organization's risk management structure. In addition, it presents a list of tools that summarizes the functions and responsibilities of the key actors in reputational risk management. PROGRAM 10:00 Reception of assistants Networking coffee 10:30 Welcome Elena Gutiérrez García, Professor at the University of Navarra Ángel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership 11:00 Book presentation: Strategic Leadership and communication management Presentations in English Anne Gregory, Professor of Corporate Communication, University of Huddersfield Paul Willis, Professor of Corporate Communication, University of Huddersfield. 12:00 Dialogue: Strategic leadership in the new economy of intangibles Moderator: Ángel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership Participate: Anne Gregory, Professor of Corporate Communication, University of Huddersfield. Paul Willis, Professor of Corporate Communication, University of Huddersfield. Elena Gutiérrez García, Professor at the University of Navarra Antonio López, Honorary President, Association of Communication Managers 12:30 Book signing








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OPEN-ACCESS Global Express Live Session on Reputation and Intangible Trends: Approaching the Future 2021

Published by Unai Admin

18/07/2025

OPEN-ACCESS Global Express Live Session on Reputation and Intangible Trends: Approaching the Future 2021

Reputation and Intangible Trends: Approaching the Future 2021 is an annual report developed by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Estrategias Sostenibles, and Global Alliance for Public Relations and Communication Management as worldwide partner. Throughout its sixth editions, the report analyses the biggest trends defining the present and future of intangible asset management, with particular focus on reputation, brand, sustainability, ethics, and transparency. In this OPEN-ACCESS Global Express Live Session learn everything you need to know about our report in only 15 MINUTES! Don't miss it! Date: October 27th, 2021 Time: 17:00 (CEST) Format: Online.The link to follow the streaming will be shared with attendees.











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Foro de Tendencias de Comunicación de Marca

Published by Unai Admin

18/07/2025

Foro de Tendencias de Comunicación de Marca

Jornada organizada por LLORENTE & CUENCA en la que colaboramos junto al Foro de Marcas Renombradas, el IE Business School y Dircom para reflexionar sobre cómo responder a la creciente preocupación de los consumidores por el rol de las empresas, la pérdida de confianza o la progresiva desconexión de consumidores y marcas.Más información







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MR. DATA, LOTS OF FUN FOR THE WHOLE ORGANISATION!

Published by Unai Admin

18/07/2025

MR. DATA, LOTS OF FUN FOR THE WHOLE ORGANISATION!

MR. DATA, LOTS OF FUN FOR THE WHOLE ORGANISATION! Rebold te quiere invitar al primer DATA DRIVEN EET UP que se celebrará en Madrid el 13 de noviembre de 9:30 a 13:30 horas en el CaixaForum ubicado en el Paseo del Prado, 36. Será una jornada donde se analizarán las oportunidades que ofrecen los datos con el objetivo de hacer una comunicación y un marketing más relevante, eficiente e innovador, para los consumidores, desde tres perspectivas: DATA-DRIVEN CONSUMER KNOWLEDGE, DATA-DRIVEN CREATIVITY Y DATA-DRIVEN MEASUREMENT. Contarán con ponentes expertos en data y un panel de profesionales de marca líderes en el mercado que compartirán con vosotros sus distintas experiencias con el dato y nos explicarán como su buen uso ha cambiado su organización y como les ha permitido acercarse más a sus consumidores. PROGRAMA: 9:30 Recepción 9:45 Mr. Data, lots of fun for the whole organizations! Juan Camilo Bonilla 10:00 El data una arma de doble filo Fernando Rodés 10:30 Data-Driven Consumer Knowledge 11:00 Data-Driven Creativity 11:30 Data-Driven Measurement 12:00 Brunch 12:45 Un día con Mr. Data (Panel) Si quieres saber más y reservar tu entrada no dudes en visitar este enlace. El aforo es limitado. ¡Te esperan en una mañana donde verás la diversión y posibilidades que puede ofrecer actualmente el dato en las organizaciones!






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Global Alliance Board Meeting & PRSA’s 2019 International Conference

Published by Unai Admin

18/07/2025

Global Alliance Board Meeting & PRSA’s 2019 International Conference

The Global Alliance for Public Relations and Communications Management is the confederation of the main associations and institutions of communications and public relations management in the world, representing 280,000 professionals and academics around the world. It is a non-profit organization based in Switzerland. The mission is to unify the public relations profession, raise professional professionals worldwide, share knowledge for the benefit of its members and be the global voice for public relations in the public interest. The Global Alliance relies on the efforts of communication professionals to address common problems with a global perspective. By partnering with regional, national and international organizations to increase professionalism in public relations and communication management, this alliance works to improve the collaborative professionalism of the industry among its constituents worldwide. If you want to know more, click on this link. On the other hand, we also celebrate the International PRSA Conference that this year is committed to the leading minds in public relations, communication and marketing. The PRSA International Conference in San Diego highlights the intersection of technology and the media, and leads the competition by providing unmatched information, strategies and tools for new trends that impact the industry, essential to your professional success. This year's Conference will expand its network with powerful connections and improve its skill set with the latest best practices. In this link we provide you with the direct link for the conference registration, together with the program to be carried out. In addition, we have more information on April 6 where the Global Alliance for Public Relations and Communications Management held its 17th annual meeting in São Paulo, Brazil and where Corporate Excellence for a member of the board of directors.







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MRS’s annual Financial Services Conference

Published by Unai Admin

18/07/2025

MRS’s annual Financial Services Conference

MRS’s annual Financial Services Conference brings together 100+ research and insight specialists from financial services (FS) providers, regulators and agencies.They’ll discuss new behavioural and attitudinal insights from FS consumers and share findings from fascinating insight projects that are helping the industry to seize new opportunities and navigate challenges better. In just one day we’ll showcase 12 client led case studies, based on a diverse range of research methodologies. More information: www.mrs.org.uk/event/conferences/financial-services-2018SPEAKERS Price: 657€








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EUROPEAN COMMUNICATION MONITOR 2019

Published by Unai Admin

18/07/2025

EUROPEAN COMMUNICATION MONITOR 2019

The European Public Relations Education and Research Association (EUPRERA) is an autonomous organization with about 500 members from 40 countries interested in the development of research and scientific knowledge in strategic communication. Various transnational and comparative research and educational projects are carried out through the affiliated universities.In order to disseminate new methodologies and research results, each autumn EUPRERA organizes a well-known annual congress in collaboration with a selected university within Europe.The European Communication Monitor 2019 study in its thirteenth edition, once again explores the trends in the communication management sector. The survey explores trust in communications, the challenges of transparency, as well as Artificial Intelligence and the future of content creation. The study is based on the responses of 2,689 communication professionals in 46 countries. Detailed analyzes are available for 22 countries and different types of organizations (private quoted and unlisted companies, public companies, nonprofit organizations, government and policies, agencies and consultants).SPEAKERS:-Angeles Moreno, President Elect European Public Relations Education and Research Association (EUPRERA). Professor Group of Advanced Studies in Communication. King Juan Carlos University.-Angel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership.-Alfonso González, Director of Government Relations and Regulatory Affairs, IBM Spain. EACD Spain representative







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Congreso «Building Museum Reputation»

Published by Unai Admin

18/07/2025

Congreso «Building Museum Reputation»

The Museo Nacional del Prado, the University of Navarra and Corporate Excellence - Center for Reputation Leadership organize the "Building Museum Reputation" Congress that will take place at the Museum of the University of Navarra from September 18 to 20, 2019. In recent times, the management of reputation and intangible assets has become a key issue for the creation of value and the strategic direction of museums. For the first time, from an academic and professional perspective, a congress will be held to reflect on external and internal factors that influence the reputation of museum institutions. RECIPIENTS: The congress is aimed at expert managers in reputation, museum managers and sponsorship professionals, who will discuss the creation of museum value and the strategic alliance with sponsors and institutions. SPEAKERS: Miguel Falomir, director of the National Prado Museum Mikhail Piotrovskiy, General Director The State Hermitage Museum Axel Rüger, director of the Van Gogh Museum Richard Lambert, director of the British Museum Prof. Cees Van Riel, museum reputation expert Gilles Lipovetsky, philosopher and writer, about trends in art, museums and current culture. Ángel Alloza CEO Corporate Excellence Center of Reputation Leadership







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Launch of Approaching the Future 2021. Annual Trends on reputation and Intangible Assets

Published by Unai Admin

18/07/2025

Launch of Approaching the Future 2021. Annual Trends on reputation and Intangible Assets

We invite you Thursday, May 13 at 4:00 p.m. (CET) to the online presentation of the Report "Approaching the Future 2021: Trends in Reputation and Management of Intangibles", which includes the present and future of the management of intangibles, especially emerging trends in reputation, sustainability, ethics and transparency.Find out more about this report at: https://www.approachingthefuture.com/











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