25 november, 2021

Corporate Brand: business vision and future challenges

Dialogue table on Corporate Brand held within the framework of the 2021 Annual Conference ...

12 november, 2014

«How Smart Brands Make More Money», by Nigel Hollis

Nigel Hollis is Executive Vice President and Chief Global Analyst at Kantar Millward Brown ...

10 october, 2012

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence (Cees van Riel)

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...