21 december, 2017
Digitalización
The Impact of digital and social media on reputation management
What changes when we lose or gain reputation? What remains the same? What elements make ...
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Áreas de especialización
6
results
4 march, 2015
Marca
Digital Experience: Building Brand from the Real World To Virtual Reality
Brands draw not only on meanings and values, but also on the five senses and associated ph ...
20 november, 2014
Comunicación
As the old saying goes, if you don’t communicate, you don’t exist. Today, in o ...
23 october, 2012
Entrevistas
Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental c ...
16 october, 2011
Alineamiento y cultura corporativa
Young people and brands: generation and consumer attitude change
All new generations have thought at some point that, compared to the previous generation, ...
16 august, 2011
Indicadores no financieros
Monitoring and evaluation: online myths and legends in the new 2.0 digital era
There has been much talk recently about reputation and brands on the Internet, about relev ...
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