21 december, 2017

The Impact of digital and social media on reputation management

What changes when we lose or gain reputation? What remains the same? What elements make ...

4 march, 2015

Digital Experience: Building Brand from the Real World To Virtual Reality

Brands draw not only on meanings and values, but also on the five senses and associated ph ...

20 november, 2014

Internationalization, digitalization and crisis management – the new challenges of corporate communication

As the old saying goes, if you don’t communicate, you don’t exist. Today, in o ...

23 october, 2012

Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications

Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental c ...

16 october, 2011

Young people and brands: generation and consumer attitude change

All new generations have thought at some point that, compared to the previous generation, ...

16 august, 2011

Monitoring and evaluation: online myths and legends in the new 2.0 digital era

There has been much talk recently about reputation and brands on the Internet, about relev ...