16 december, 2015

Communicate Innovation and Innovate in Communication

Nowadays, innovation needs to be an integral part of any organization willing to operate i ...

29 july, 2015

Building Brands Together: Creation, Participation, Socialization and Self-realization as the New Needs of Stakeholders

The phenomenon of co-creation is becoming more and more widespread in the world of large c ...

19 november, 2014

Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»

Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...

24 november, 2012

Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...

28 may, 2012

Correos: Reinventing the postal system: how to build the online positioning of a paper company

How can you develop and strengthen, in a short space of time, the digital positioning of a ...

8 january, 2012

The Present and the Future of Communication Director’s Role in the New Economy

The role of the Corporate Communication Director or Chief Communications Officer is gainin ...