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Online Comments Report 2015 (Executive Summary)

Published by Unai Admin

17/07/2025

Executive summary of the 4th issue of the Online Comments Report. This report, developed by Corporate Excellence – Centre for Reputation Leadership and LLORENTE & CUENCA, rigorously analyses comments made voluntarily on the Internet as well as their impact by the dimensions that constitute corporate reputation. The report contains a map of stakeholders that actively use the Internet and the networks that should be taken into account at the time of developing a strategy of positioning on the Internet: the real–time network Twitter, the social network Facebook, the multimedia network YouTube, and the hypertextual network Google. It also identifies relevant content for different audiences and helps to map key reputational risk areas for companies. Until now, this st...

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Executive Summary - Online Comments Report 2014

Published by Unai Admin

17/07/2025

Executive summaryof third issue of the Online Comments Report. Itis a rigorous analysis of comments made voluntarily on the Internet as well as their impact by the dimensions that constitute corporate reputation: Products and Services, Innovation, Finance, Workplace, Citizenship, Leadership and Governance. The report, elaborated by Corporate Excellence jointly with Llorente & Cuenca,contains a map of stakeholders that actively use the Internet and the networks that should be taken into account at the time of developing a strategy of positioning on the Internet: the real–time network Twitter, the social network Facebook, the multimedia network YouTube, and the hypertextual network Google. The report identifies relevant content for different audiences and helps to map key reputati...

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Online Comments Report 2015

Published by Unai Admin

17/07/2025

The 4th issue of the Online Comments Report, developed by Corporate Excellence – Centre for Reputation Leadership and LLORENTE & CUENCA, rigorously analyses comments made voluntarily on the Internet as well as their impact by the dimensions that constitute corporate reputation. The report contains a map of stakeholders that actively use the Internet and the networks that should be taken into account at the time of developing a strategy of positioning on the Internet: the real–time network Twitter, the social network Facebook, the multimedia network YouTube, and the hypertextual network Google. It also identifies relevant content for different audiences and helps to map key reputational risk areas for companies. Until now, this strategic focus has been applied to 70 compani...

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Findings and Conclusions from the Online Comments Report 2015

Published by Unai Admin

18/07/2025

The Online Comments Report is an analysis model that evaluates comments made voluntarily on the Internet by the stakeholders as well as their impact by the dimensions that constitute corporate reputation. According to the researchers, the online Comments Report has become a "management tool". On its 4th year, the Online Comments Report consolidated itself as a worldwide standard for reputation management on the Internet.  The report contains a map of stakeholders that actively use the Internet and the networks that should be taken into account when developing a strategy of positioning on the Internet. For the 4th issue of Online Comments Report, analysis of 47,903 URLs, 24,692 mentions, 68 corporate brands and 15 industries and the real–time network Twitter, the socia...

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