Internal Communications Transform and Boost More Collaborative Processes: Bakinter, Orange and Repsol - Liderando la reputación corporativa de las empresas - Corporate
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Communication

Best practice cases April 2015

Internal Communications Transform and Boost More Collaborative Processes: Bakinter, Orange and Repsol

The new digital ecosystem had a strong impact in the way companies relate to citizens and customers. Nowadays, we are seeing how digital media and social networks are changing the way employees interact with their organizations. The new communication strategies try to boost their participation, collaboration and connection.

This document was prepared by Corporate Excellence – Centre for Reputation Leadershop and contains references, among other sources, to the presentations of Asunción Soriano, CEO at Inforpress and Codirector at the Observatorio de Comunicación Interna e Identidad Corporativa of IE Business School; Guillermo Catalán, Manager of Internal Communications at Bankinter; Maika Monclús, Coordinator of Internal Communications in Repsol; Esther Poza, responsible of Employee Value Proposition in Repsol; Laura Jiménez, Strategy and Content Manager in Repsol; Rocío Miranda, Manager of Corporate Communications, Culture and Diversity in Orange; and Sara Sebastiá, Manager of Brand and Communications during the II Presentación de casos ganadores of the VI Premios a las mejores prácticas given by the Observatorio de Comunicación Interna e Identidad Corporativa of the IE Business School that took place in Madrid, on january 27, 2015.