10 may, 2021

Presentation Video: Approaching The Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

17 february, 2016

Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands

Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...

28 july, 2021

Approaching the Future 2021 International Launch

You can now enjoy the International launch of Approaching the Future 2021 in English. On ...

25 november, 2021

Corporate Brand: business vision and future challenges

Dialogue table on Corporate Brand held within the framework of the 2021 Annual Conference ...

12 march, 2020

What does your brand stand for? Why purpose is key to competitive agility

In an era of radical visibility, technology and media have given individuals the power to ...

10 november, 2016

The most relevant brands in the United States

At Prophet, we believe that the strongest brands are the ones that are relentlessly releva ...

25 october, 2016

Anatomy of Growth

Growth is human, it’s natural, and it’s as vital to businesses as it is to peo ...

1 february, 2019

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...