Making a business grow and internationalise in the global context of the new reputation economy - Ecosistema de conocimiento de Corporate Excellence
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Public Affairs

Insights September 2012

Making a business grow and internationalise in the global context of the new reputation economy

Expanding a company across borders requires a solid reputation: Support measures in the form of investment, purchase or employment decisions are taken much more easily if the firm is known and recognised beyond its natural territory, if it is capable of generating a degree of familiarity and confidence similar to that of the companies in that other country.

And when it comes to taking that path, it is fundamental to do so accompanied by its key stakeholders because, building a reputation is building a future together with the most important stakeholders, those with the strongest links to the company.

This document has been prepared by Corporate Excellence – Centre for Reputation Leadership. It has cited, from among other sources, speeches by Nicolas Georges Trad and Kasper Ulf Nielsen, global partner-directors of the Reputation Institute, Alberto Grando, Dean of the SDA Business School at Bocconi University, Luca Virginio, Communications and External Relations Manager of the Barilla Group, Esther Trujillo, Global Co-ordinator of Corporate Excellence – Centre for Reputation Leadership Issues 2012 and Ángel Alloza, CEO Corporate Excellence – Centre for Reputation Leadership, delivered at the 16th Global Conference “Going Global in the Reputation Economy”, organised by the Reputation Institute in Milan from 30 May to 1 June, 2012.