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Áreas de especialización
Temas
- Chief Communications Officer (2)
- Comunicación Externa (1)
- Comunicación Política (1)
- Digitalización (2)
- Empleados (2)
- Estrategia (2)
- Global Issues (1)
- Innovación (1)
- Internacionalización (6)
- Liderazgo (2)
- Marca Corporativa (5)
- Propósito & Valores (2)
- Reputación País (1)
- Riesgo Reputacional (1)
- Stakeholder Engagement (1)
- Tendencias (1)
- Comunicación Interna (1)
13
results
25 june, 2015
Comunicación
Insights & Trends. Communication that Adds Value in the Process of Business Expansion
Communication has become the driver of organizational changes: it opens access to new mark ...
22 march, 2015
Comunicación
Best examples of reputation management: international experience
Creation of new corporate brands, integration of media analysis into the reputation manage ...
20 november, 2014
Comunicación
As the old saying goes, if you don’t communicate, you don’t exist. Today, in o ...
19 december, 2013
Marca
Luis Gómez (Iberdrola) nos explica los principales retos y oportunidades de la internacionalización
Entrevistaa Luis Gómez, Director de Reputación y Marca en Iberdrola, en el w ...
28 october, 2012
Marca
International brand positioning: improving use, protection and the performance of intangibles
At times of crisis many companies choose to invest in branding rather than in their capaci ...
16 october, 2012
Marca
Retos derivados de la gestión integral de marcas globales
Para desarrollar una marca realmente sólida y que aporte valor al negocio no es suf ...
24 september, 2012
Asuntos Públicos
Making a business grow and internationalise in the global context of the new reputation economy
Expanding a company across borders requires a solid reputation: Support measures in the fo ...
16 september, 2012
Reputación & Riesgos Reputacionales
There are two key factors that contribute to the reputation of a company when it decides t ...
24 august, 2012
Comunicación
Winning over stakeholder support, a key element in the internationalisation of reputation
The strength of a company starts from within. Its employees must be the first to understan ...
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