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closeThe strength of a company starts from within. Its employees must be the first to understand and share the project, making the message that the firm communicates to its customers and other stakeholders both credible and consistent – through their acts and words. The key to this alignment can be found more in commitment than in satisfaction.
This document explains how to listening to and integrating the expectations of employees, and then other stakeholders, is a basic requirement for winning over the vital support a company needs. The overall goal is to successfully carry out its activity, and more specifically to start a process of internationalisation that is often long-term, complex and costly.
This document has been prepared by Corporate Excellence – Centre for Reputation Leadership. It has cited, from among other sources, speeches by Cees B. M. van Riel, Vice President of the Reputation Institute and Professor of Corporate Communications at the Erasmus University in Rotterdam, Paulo Henrique Soares, General Manager for Communications at Vale, Rozália Del Gáudio, Manager of Corporate Communications at C&A, and Raj Subramaniam, Vice President of Global Marketing at FedEx, delivered at the 16th Global Conference “Going Global in the Reputation Economy”, organised by the Reputation Institute in Milan from 30 May to 1 June, 2012.
