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results
4 april, 2014
Marca
Making sense of business through a holistic view and a personal action of brands
Best organizations are able to adapt to change; they successfully overcome problems and fa ...
3 april, 2014
Asuntos Públicos
Book Summaries. Becoming a Citizen Brand is the Best Way of Building an Excellent Reputation
If a company understands and shares the concerns and aspirations of its stakeholders, it m ...
24 february, 2014
Marca
The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence
What determines the success of corporate strategy? What are key success factors from the v ...
Document
8 january, 2014Undertake Commitment and Fulfill It in Order to Build Reputation
Reputación & Riesgos Reputacionales8 january, 2014
Reputación & Riesgos Reputacionales
Undertake Commitment and Fulfill It in Order to Build Reputation
Today, the best companies are those that have a good reputation, those who are widely and ...
8 january, 2014
Marca
Brands that make people’s lives more meaningful achieve greater differentiation and better results
Why do consumers pay more for some products than others? Why talented professionals prefer ...
8 january, 2014
Marca
Nowadays, brands are managed and defined by people much more than by organizations themsel ...
Document
8 january, 2012Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
Marca8 january, 2012
Marca
Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
A corporate brand is used not only to ensure the application of business strategy but also ...
Document
8 january, 2012The Present and the Future of Communication Director’s Role in the New Economy
Comunicación8 january, 2012
Comunicación
The Present and the Future of Communication Director’s Role in the New Economy
The role of the Corporate Communication Director or Chief Communications Officer is gainin ...
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