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All about Approaching The Future 2023: trends in reputation and intangible asset report

Published by Unai Admin

18/07/2025

All about Approaching The Future 2023: trends in reputation and intangible asset report

All about Approaching The Future 2023: trends in reputation and intangible asset report

Approaching the Future 2023. Trends in Reputation and Intangible Asset Management is the eighth edition of this annual report, created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and worldwide partner Global Alliance for Public Relations and Communication Management. This report aims to deepen business practices and drive innovation in reputation and intangible asset management. This study was developed using a methodology that combines qualitative and quantitative techniques to explore the key trends that are driving the corporate agenda.Professionals agree that the most relevant trends are related to the raison d’être of organisations and corporate values. This result reflects an increased awareness of the strategic role of companies as social, responsible, and transformative agents in the environments in which they operate. Approaching the Future 2023 presents 10 major trends that are shaping the business agenda, offering a cross-cutting and interconnected view of all analysed trends: Sustainability and ESG integrated into business models Responsible leadership for social cohesion Corporate reputation: a strategic priority Corporate communication in the face of new challenges Technology as a transformative lever for organisations Corporate purpose at the heart of business strategy The era of hybrid and flexible work The role of the corporate brand in contexts marked by uncertainty and constant change Corporate governance and the role of the board of directors in ESG management Last call to respond to the climate emergencyExecutive summary, video launch and top learning points are available under free access. Full report required a Reputation Knowledge Centre+ access.Impact and effects of these trends will be presented at WPRF 2023 in Chennai.Write us if you need further info. > Here you can find all the materials of the report in both Spanish and English:

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13/07/2023

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Top Learning Points. Approaching the Future 2023

Published by Unai Admin

17/07/2025

Top Learning Points. Approaching the Future 2023





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La comunicación corporativa es la tendencia en la que más están trabajando las organizaciones

Published by Unai Admin

18/07/2025

La comunicación corporativa es la tendencia en la que más están trabajando las organizaciones

La comunicación corporativa es la tendencia en la que más están trabajando las organizaciones

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Las tendencias más relevantes de 2023 están relacionadas con la razón de ser de las organizaciones y los valores corporativos

Published by Unai Admin

18/07/2025

Las tendencias más relevantes de 2023 están relacionadas con la razón de ser de las organizaciones y los valores corporativos

Las tendencias más relevantes de 2023 están relacionadas con la razón de ser de las organizaciones y los valores corporativos

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Tendencias de comunicación interna

Published by Unai Admin

18/07/2025

Tendencias de comunicación interna

Tendencias de comunicación interna

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Ya están aquí la últimas tendencias en reputación e intangibles: Approaching the Future 2023,

Published by Unai Admin

18/07/2025

Ya están aquí la últimas tendencias en reputación e intangibles: Approaching the Future 2023,

Ya están aquí la últimas tendencias en reputación e intangibles: Approaching the Future 2023,

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Results preview teaser - Approaching The Future 2023

Published by Unai Admin

17/07/2025







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International trend launch. Approaching The Future 2023

Published by Unai Admin

17/07/2025






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PPT de resultados. Approaching The Future 2023

Published by Unai Admin

17/07/2025

PPT de resultados. Approaching The Future 2023





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Trends Map. Approaching The Future 2023

Published by Unai Admin

17/07/2025

Trends Map. Approaching The Future 2023





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Comunicación, digitalización y sostenibilidad: tendencias que más trabajan las empresas

Published by Unai Admin

18/07/2025

Comunicación, digitalización y sostenibilidad: tendencias que más trabajan las empresas


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Y de nuevo, llega una transformación digital

Published by Unai Admin

18/07/2025

Y de nuevo, llega una transformación digital

Y de nuevo, llega una transformación digital

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La ética y seguridad de la tecnología es vital para un 20,7 % de las organizaciones

Published by Unai Admin

18/07/2025

La ética y seguridad de la tecnología es vital para un 20,7 % de las organizaciones

La ética y seguridad de la tecnología es vital para un 20,7 % de las organizaciones

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La gestión de la comunicación: tendencia prioritaria para el 41,7 % de las organizaciones

Published by Unai Admin

18/07/2025

La gestión de la comunicación: tendencia prioritaria para el 41,7 % de las organizaciones

La gestión de la comunicación: tendencia prioritaria para el 41,7 % de las organizaciones

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La digitalización es la segunda tendencia en la que más se está avanzando

Published by Unai Admin

18/07/2025

La digitalización es la segunda tendencia en la que más se está avanzando

La digitalización es la segunda tendencia en la que más se está avanzando

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Video presentation. Approaching The Future 2022

Published by Unai Admin

17/07/2025







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Resumen tendencias transversales 2022 [Approaching the Future]

Published by Unai Admin

17/07/2025





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Executive Summary. Approaching the Future 2022

Published by Unai Admin

17/07/2025

Executive Summary. Approaching the Future 2022





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Approaching The Future 2022. Full report materials and presentations

Published by Unai Admin

18/07/2025

Approaching The Future 2022. Full report materials and presentations

Approaching The Future 2022. Full report materials and presentations

Do you know the trends that set the business agenda in 2022?Approaching the Future 2022 is the seventh consecutive edition of a study that has established itself as an essential tool for discovering the main global trends in reputation and management of intangibles.In this new edition we observe how, after the impact of the pandemic, organizations are redefining their priorities to respond to a reality in full transformation characterized by social and economic instability generated largely by the war in Ukraine, the growing social inequality or the climate emergency.Faced with this uncertain and unstable reality, the answer seems clear: advance in the activation and implementation of the corporate purpose and in the promotion of responsible leadership. These are the two trends that lead the ranking of priorities for this edition, which act as responses to urgent challenges and the need to positively impact the environments in which it operates.What materials will you find in this package?Below you can find all the materials of both the report itself and its presentation: Full report (only available for subscription plus members) Executive Summary Trend Map Infographic Top Key Findings from the study Video teaser about trends 2022 Presentation of global results Video Launch of global resultsDo you want us to present these trends to your employees or allies?Write to us at info@corporateexcellence.org and request your personalized express session Here you can find all the materials of the report in both Spanish and English:

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26/05/2022

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Approaching the Future 2022: Trends in Reputation and Intangible Asset Management

Published by Unai Admin

25/07/2025

Approaching the Future 2022: Trends in Reputation and Intangible Asset Management





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Presentation of Global Results. Approaching the Future 2022

Published by Unai Admin

25/07/2025

Presentation of Global Results. Approaching the Future 2022




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