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La unión hace la fuerza: nace la fundación de informes de valor

Published by Unai Admin

18/07/2025

La unión hace la fuerza: nace la fundación de informes de valor

La unión hace la fuerza: nace la fundación de informes de valor

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La marca como generador de valor. Trends & Reputation. Episodio III

Published by Unai Admin

17/07/2025





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Video de resultados LATAM: Approaching The Future 2021. Tendencias en reputación e intangibles

Published by Unai Admin

17/07/2025





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Productos y servicios que crean valor compartido

Published by Unai Admin

18/07/2025

Productos y servicios que crean valor compartido

Productos y servicios que crean valor compartido

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Presentación Edelman Trust Barometer Spain 2021

Published by Unai Admin

18/07/2025

Presentación Edelman Trust Barometer Spain 2021

Presentación Edelman Trust Barometer Spain 2021

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PPT Global Results. Approaching the Future 2021 International Launch

Published by Unai Admin

25/07/2025

PPT Global Results. Approaching the Future 2021 International Launch





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La gestión de la confianza: cómo activar el valor intangible - Trends & Reputation. Episodio II

Published by Unai Admin

17/07/2025





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Infografía de la empresa con futuro

Published by Unai Admin

17/07/2025




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La empresa en el mundo post COVID-19

Published by Unai Admin

18/07/2025

Conference




18/03/2021

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Presentación: Empresas ante el mundo postCovid-19 (PPT)

Published by Unai Admin

17/07/2025




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El modelo de la empresa con futuro

Published by Unai Admin

17/07/2025




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Reflexiones sobre tendencias en criterios ESG

Published by Unai Admin

18/07/2025

Reflexiones sobre tendencias en criterios ESG

Reflexiones sobre tendencias en criterios ESG

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LA EMPRESA EN EL MUNDO POST COVID-19

Published by Unai Admin

17/07/2025

LA EMPRESA EN EL MUNDO POST COVID-19




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DAVOS 2021: Un año crucial para reconstruir la confianza

Published by Unai Admin

18/07/2025

DAVOS 2021: Un año crucial para reconstruir la confianza

DAVOS 2021: Un año crucial para reconstruir la confianza

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Gestionar la cultura corporativa hoy, en tiempos de Covid y digitalización, es más importante que nunca.

Published by Unai Admin

18/07/2025

Gestionar la cultura corporativa hoy, en tiempos de Covid y digitalización, es más importante que nunca.

Gestionar la cultura corporativa hoy, en tiempos de Covid y digitalización, es más importante que nunca.

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El compromiso de las empresas con los colectivos vulnerables

Published by Unai Admin

18/07/2025

El compromiso de las empresas con los colectivos vulnerables

El compromiso de las empresas con los colectivos vulnerables

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Reflexiones sobre el Dialogo con los Grupos de Interés.

Published by Unai Admin

18/07/2025

Reflexiones sobre el Dialogo con los Grupos de Interés.

Reflexiones sobre el Dialogo con los Grupos de Interés.

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Prevención de Riesgos y Salud

Published by Unai Admin

18/07/2025

Prevención de Riesgos y Salud

Prevención de Riesgos y Salud

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The End of a Challenging Year

Published by Unai Admin

18/07/2025

The End of a Challenging Year

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Global Alliance launches, The 2021 Global PR & Communication Model

Published by Unai Admin

18/07/2025

Global Alliance launches, The 2021 Global PR & Communication Model

Global Alliance launches, The 2021 Global PR & Communication Model

A new roadmap for enhancing the role of PR and Corporate Communication Structure the PR & Comm job around five strategic building blocks A practical guide for achieving the most relevant outcomes for operating in every market in the 21st century: differentiation, reputation, trust with stakeholders. With the collaborative and participatory efforts of a network of 1,400 professionals on 5 different regions Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled today The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world.The Model is structured around five strategic Building Blocks that generate and protect value in today’s world: corporate purpose, brand and corporate culture, reputation and reputational risks, communications and connected intelligence and intangible asset metrics. These Building Blocks enable organizations to achieve the differentiation, engagement, advocacy, trust and social legitimacy that they now require in order to maintain their license to operate.“With the collaborative and participatory efforts of a network of 1,400 professionals on five different regions, this has been a global consensus-based research on the present and future of the role and value of public relations and communications management. The core of our professions strength is our ability to build relationships, that connect us everywhere around the world” said Justin Green, President of Global Alliance. “The world is in a period of complete transformation because of the new intangible economy, and we needed a new direction by taking reputation and intangible assets as its focus” stated Ángel Alloza, CEO Corporate Excellence and Academic Research Director of Global Alliance. According to Alloza, who led the project, the research and the report, together with Clara Fontán and the great team at Corporate Excellence, “the Model emerges as a practical roadmap to help organisations and professionals achieve their most important and relevant outcomes for operating in every market in the 21st century: to achieve lasting differentiation, build a solid reputation, and consolidate trust with stakeholders, which means at the end of the day broadening your licence to operate”.“Developing this model, which is an evolution of the Melbourne Mandate, the Global Alliance is serving its mission: to create global standards to elevate our profession”, stated José Manuel Velasco, Immediate Past Chair and leader of the steering committee of the project. “The Model looks at the future of our function providing strong reasons to deserve a position in the executive committee of any kind of organizations”, added.The Model also consolidates the Stockholm Accords (2010) and the Melbourne Mandate (2012) and integrates the Global Capability Framework developed in partnership with Huddersfield University in 2018.The Model aims to enable organisations and professionals worldwide to improve their leadership and business decision-making process while promoting a real and authentic connection with their stakeholders for the post-COVID-19 world.The project today unveiled has the support of LLYC, the leading PR company in Spain and Latin America. LLYC “strive to improve the world around us, firmly believing honest, intelligent, innovative and efficient communications foster confidence and understanding among people, companies and institutions—in other words, the foundations of economic and social progress. In this way, we contribute to solving many of the challenges of our times”. The full report and executive summary of the Global PR and Communication Model can be found here: https://www.prcommsmodel.com/Developed by Global Alliance in partnership with Corporate Excellence – Centre for Reputation Leadership, as knowledge partner, a leading research, knowledge and training non-profit organisation specialised in the management and measurement of intangible assets, and with the sponsor contribution of LLYC, a global communications and public affairs consulting firm, this model defines the roadmap and building blocks of the functions of PR and Communications that contributes to the creation of differentiation, reputation, trust and social legitimacy.


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Conferencia Anual Corporate Excellence 2020: Claves para las empresas con futuro

Published by Unai Admin

17/07/2025




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