25 november, 2021

2021 Annual Conference summary illustration

Illustration made live by Marina Marisma during the 2021 Annual Conference: 10 years makin ...

10 february, 2020

From Governance to Purpose to the Fundamental Reshaping of Finance

Since 2012, Larry Fink, Chairman and CEO of BlackRock – the world’s largest fu ...

9 april, 2019

Approaching The Future 2019

Approaching the Future: Trends in Reputation and Management of Intangibles identifies the ...

28 november, 2017

Global Intangible Financial Tracker (GIFT) 2017. Presentation

David Haigh (CEO, Brand Finance) explains the key points of the report GIFT 2017. The Bran ...

28 november, 2017

David Haigh (Brand Finance) explain to us the key points of the Global Intangible Finance Tracker 2017

Interview with David Haigh (CEO and Founder, Brand Finance) where he explains to us the ma ...

10 november, 2016

Why “HOW” is more important than “WHAT” in the battle for differentiation

The main idea of the book is that in the era of behavioural economics, it does not matter ...

2 september, 2016

CEO Decision-Making for Sustainability

CEOs play a crucial role in fostering an environment that supports embedding sustainabilit ...

15 july, 2016

Global Intangible Financial Tracker 2016. Colloquium

Presentation of the study Global Intangible Finance Tracker 2016 where David Haigh (CEO, B ...

11 may, 2016

Business through a new lens

Business has an integral role in creating a thriving society in a thriving environment. Em ...

29 july, 2015

Internal, External and Digital Presence of the CEO Is Becoming More and More Important for Corporate Reputation

The current age of hyper transparency requires more public presence of corporate managers. ...

8 january, 2015

Corporate communication today, in a much more complex, changing and global context

The business context today is very different from what it was like just a few years ago: c ...

24 february, 2014

FedEx: Trust as a Value and a Bridge Connecting People

Projecting corporate culture from within outwards lies at the heart of reputation manageme ...

24 november, 2012

The case of Tetra Pak: Placing reputation at the heart of business strategy

Many organisations include reputational management as part of their daily operations, inte ...

24 september, 2012

The CEO’s role in reputation building and in recovery after a crisis situation

Ranging from an unplanned departure or succession, through the setting of a companies visi ...

24 june, 2011

Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture

In a merger case, many companies find the continuity of the new company difficult due to t ...