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Southwest Airlines: The quality management and a good customer service focused on the employees

In a business where the key to success is based on passengers' turnover, Southwest has ...

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Connecting with stakeholders' expectations and becoming the company with which everyon ...

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Business through a new lens

Business has an integral role in creating a thriving society in a thriving environment. Em ...

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The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the v ...

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The case of Tetra Pak: Placing reputation at the heart of business strategy

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A corporate brand is used not only to ensure the application of business strategy but also ...

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Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

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A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...