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A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

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Vestas and a new model of humanistic capitalism

Does the need to manage reputation in companies play a part in bringing about change in th ...

25 march, 2016

Company 2.0: employees as brand ambassadors

This document analyses how to implement the right employee engagement strategies and claim ...

2 september, 2016

CEO Decision-Making for Sustainability

CEOs play a crucial role in fostering an environment that supports embedding sustainabilit ...

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Top 15. Approaching the Future 2021: Trends in reputation and management of intangibles

This document visually synthesizes the 15 main learnings points from Approaching The Futur ...

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You Are What You Communicate

Masterclass on Corporate Communication by Anne Gregory. She has been Professor of Corporat ...

8 january, 2017

II Corporate Transparency Summit

The article collects the main conclusions of the II Corporate Transparency Summit 2017. Kr ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

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Online bootcamp: Strategic management of relationships with stakeholders

--- This course is conducted in Spanish ---The new stakeholder capitalism emerges, backed ...