1 february, 2019

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

24 june, 2011

Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture

In a merger case, many companies find the continuity of the new company difficult due to t ...

24 july, 2017

Culture for a digital age

Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations ...

13 may, 2021

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

16 october, 2011

Young people and brands: generation and consumer attitude change

All new generations have thought at some point that, compared to the previous generation, ...

24 february, 2011

La Fageda: A responsible, committed style of leadership

What do leadership and personal responsibility have in common? And what do groundbreaking ...

21 july, 2016

Brands with a Conscience

Document prepared by Corporate Excellence – Centre for Reputation Leadership, and am ...

6 may, 2021

Executive Summary: Approaching the Future 2021

This document summarizes the key ideas of the report Approaching The Future 2021 on trends ...

24 may, 2012

Management Strategies for the Corporate Brand: the Role of the Reputation in Differentiation

The importance of corporate brands in the management of large companies is increasing, tur ...

16 september, 2011

Insights&Trends. Valuing and managing risks, a base to ensure a healthy reputation.

If you want to maintain good health, it is good to have a medical check up. If you want to ...