16 september, 2012

How the reputation of a country can either help or hinder the internationalistaion of a company´s reputation

There are two key factors that contribute to the reputation of a company when it decides t ...

2 march, 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

20 january, 2014

The Problem of Measurements in the Economy of Intangibles: Specific Measurement Tools but Holistic Vision

The fact that intangible assets account for more than 80% of the value of major companies ...

24 march, 2013

Management by conviction: improving a brand eligibility, location, flair and positioning

Emotions are the key of decisions: they are in the beginning and in the end of every relat ...

24 march, 2015

Brand Journalism: a Value-generating Technique

The processes of brand creation, development and positioning have changed a lot due to the ...

8 january, 2015

Pirelli: Managing Reputation Risks

Coherence and transparency are key elements to gain and generate trust. The best companies ...

13 may, 2021

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

8 january, 2014

Undertake Commitment and Fulfill It in Order to Build Reputation

Today, the best companies are those that have a good reputation, those who are widely and ...

1 july, 2012

Chief Communications Officer in the new ‘reputation economy’

Today's environment requires the company's consistent and rigurous management of its corpo ...

24 february, 2013

How to respond to CSR demands improving organizations communication

Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...