28 december, 2011

The new Reputation Economy and the recovery of the ‘Spain’ brand.

Spain is a mature country, with a current high risk that it will get through in time but, ...

28 may, 2012

The role of the Chief Communications Officer (CCO) in managing intangibles

The lack of a single officer who can take charge of managing the main intangible assets of ...

6 may, 2021

Approaching the Future 2021: Trends in reputation and management of intangibles

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

20 october, 2014

Corporate Social Responsibility: It Works, and It Is Highly Profitable

Is CSR just a beautiful social dream in the world of business ruled by numbers? Or is it a ...

8 october, 2012

Remuneration, training and diversity – issues supervised by the Boards of publicly traded companies

This document analyzes the evolution of Boards of Directors, and the challenges of the cor ...

26 may, 2022

Top Key Findings. Approaching the Future 2022

This document visually synthesizes the key findings from Approaching The Future 2022, an a ...

16 september, 2012

How the reputation of a country can either help or hinder the internationalistaion of a company´s reputation

There are two key factors that contribute to the reputation of a company when it decides t ...

2 march, 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

20 january, 2014

The Problem of Measurements in the Economy of Intangibles: Specific Measurement Tools but Holistic Vision

The fact that intangible assets account for more than 80% of the value of major companies ...

24 march, 2013

Management by conviction: improving a brand eligibility, location, flair and positioning

Emotions are the key of decisions: they are in the beginning and in the end of every relat ...