24 march, 2015

Brand Journalism: a Value-generating Technique

The processes of brand creation, development and positioning have changed a lot due to the ...

8 january, 2015

Pirelli: Managing Reputation Risks

Coherence and transparency are key elements to gain and generate trust. The best companies ...

13 may, 2021

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

8 january, 2014

Undertake Commitment and Fulfill It in Order to Build Reputation

Today, the best companies are those that have a good reputation, those who are widely and ...

1 july, 2012

Chief Communications Officer in the new ‘reputation economy’

Today's environment requires the company's consistent and rigurous management of its corpo ...

24 february, 2013

How to respond to CSR demands improving organizations communication

Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

18 december, 2015

Strategic Management of Public Affairs

Management of pubic affairs fosters reputation intelligence and offers more information so ...

16 october, 2011

Young people and brands: generation and consumer attitude change

All new generations have thought at some point that, compared to the previous generation, ...

24 november, 2011

Doing business with the world: social changes and future trends that will affect CSR

A series of global challenges means doing business is becoming much more complex than it u ...