29 july, 2014

The Importance of Sustainability for Reputation and Measurement of the Social Impact on Business

An on-going and active dialogue, beneficial both for the company and the society, is the f ...

1 january, 2012

Corporate reputation, an increasingly important factor in making a purchasing decision

Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...

7 december, 2015

Building a Unique Reality: The Power of Language

Language builds up our reality, establishes how we relate to others and influences our pla ...

24 august, 2012

Reputation: the Future of Corporate Communication

Understand the new circumstances, adapt to them and win: communication and public relation ...

26 may, 2022

Executive Summary. Approaching the Future 2022

This document summarizes the key ideas of the report Approaching The Future 2022. Trends i ...

25 march, 2016

Company 2.0: employees as brand ambassadors

This document analyses how to implement the right employee engagement strategies and claim ...

8 january, 2011

Ricardo Leiva: Spain’s image in the world’s leading fi nancial press: Analysis of Spain’s presence in The Wall Street Journal and Financial Times

The image of Spain, as generated and disseminated through the world’s most infl uent ...

24 december, 2011

Avoiding unnecessary risks in order to strengthen and improve reputation: the reputation scorecard

A risk is produced as a consequence of a deception, a disappointment in expectations or a ...

24 september, 2012

Overview of the Best Academic and Consulting Models Used for Evaluation of Brands

What are the best perspectives and aspects for analysing the most important intangible ass ...

30 november, 2015

Corporate Reputation: The Economy of Intangibles and Reputation

We are entering a new economic cycle that can be labelled “the economy of intangible ...