20 march, 2015

Best practices and future challenges in Corporate Reputation management

Most of the efforts aimed at improving corporate reputation today are focused on the impac ...

24 june, 2011

Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture

In a merger case, many companies find the continuity of the new company difficult due to t ...

20 january, 2014

The Problem of Measurements in the Economy of Intangibles: Specific Measurement Tools but Holistic Vision

The fact that intangible assets account for more than 80% of the value of major companies ...

16 september, 2015

Book Summaries. Simultaneous Accounting: Intangible Value Assessment and Control in Integral Management (2015)

Financial accounting covers anything that has a monetary value. However, there are some as ...

8 january, 2014

Undertake Commitment and Fulfill It in Order to Build Reputation

Today, the best companies are those that have a good reputation, those who are widely and ...

24 june, 2012

Values and value: relationship between the intangible and the financial in brand management

What is the objective of brand valuation? Is it possible to accurately express the value o ...

24 october, 2011

Four business strategies for protecting corporate reputation

Stakeholders increasingly expect companies to deliver greater transparency.Those organizat ...

3 april, 2014

Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results

Estimation of a brand’s value and its contribution to business has always been consi ...

9 june, 2016

Global Intangible Finance Tracker 2016

Presentation about the results of the Global Intangible Financial Tracker Report 2016 by D ...

24 september, 2012

Overview of the Best Academic and Consulting Models Used for Evaluation of Brands

What are the best perspectives and aspects for analysing the most important intangible ass ...