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28 september, 2012
Reputación & Riesgos Reputacionales
El impacto de la reputación en la satisfacción del cliente
Documento de Buenas Prácticas elaborado por el Foro de Reputación Corporativ ...
30 november, 2015
Reputación & Riesgos Reputacionales
Corporate Reputation: The Economy of Intangibles and Reputation
We are entering a new economic cycle that can be labelled “the economy of intangible ...
27 september, 2016
Métricas
Enterprise, Reputation and Risk. Finance Value
Presentation of the talk «Enterprise, Reputation and Risk. Finance Value» by P ...
Document
8 january, 2011Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles
Métricas8 january, 2011
Métricas
Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles
Intangible assets are among the key factors of success for any company, both at present an ...
1 january, 2014
Marca
Innovations in Brand: Growth Management and Forecasting
This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...
8 january, 2011
Métricas
Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation
The concept of corporate image has had critical influence in the evolution of methodologie ...
28 may, 2015
Reputación & Riesgos Reputacionales
Positive Influence of a Strong Reputation on a Company’s Economic and Financial Results
Do good deeds have a positive economic result? A heated debate over excellence, reputation ...
16 september, 2015
Comunicación
Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas
This document explains how the current intangible economy provides a great opportunity for ...
4 april, 2014
Reputación & Riesgos Reputacionales
From Measurement to Management: Managing Reputation to Achieve Competitive Advantage
Reputation is probably the most important asset owned by a company, and not only because i ...
31 august, 2014
Reputación & Riesgos Reputacionales
The State of Corporate Reputation and Progress in the Research on Reputation
What is meant by having a good or bad reputation? In what way can reputation create or des ...
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