24 september, 2012

Overview of the Best Academic and Consulting Models Used for Evaluation of Brands

What are the best perspectives and aspects for analysing the most important intangible ass ...

28 september, 2012

El impacto de la reputación en la satisfacción del cliente

Documento de Buenas Prácticas elaborado por el Foro de Reputación Corporativ ...

30 november, 2015

Corporate Reputation: The Economy of Intangibles and Reputation

We are entering a new economic cycle that can be labelled “the economy of intangible ...

27 september, 2016

Enterprise, Reputation and Risk. Finance Value

Presentation of the talk «Enterprise, Reputation and Risk. Finance Value» by P ...

8 january, 2011

Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles

Intangible assets are among the key factors of success for any company, both at present an ...

1 january, 2014

Innovations in Brand: Growth Management and Forecasting

This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...

8 january, 2011

Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation

The concept of corporate image has had critical influence in the evolution of methodologie ...

28 may, 2015

Positive Influence of a Strong Reputation on a Company’s Economic and Financial Results

Do good deeds have a positive economic result? A heated debate over excellence, reputation ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

4 april, 2014

From Measurement to Management: Managing Reputation to Achieve Competitive Advantage

Reputation is probably the most important asset owned by a company, and not only because i ...