3 april, 2014

Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results

Estimation of a brand’s value and its contribution to business has always been consi ...

9 june, 2016

Global Intangible Finance Tracker 2016

Presentation about the results of the Global Intangible Financial Tracker Report 2016 by D ...

27 september, 2016

Enterprise, Reputation and Risk. Finance Value

Presentation of the talk «Enterprise, Reputation and Risk. Finance Value» by P ...

8 january, 2011

Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles

Intangible assets are among the key factors of success for any company, both at present an ...

8 january, 2011

Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation

The concept of corporate image has had critical influence in the evolution of methodologie ...