25 november, 2021

History of Corporate Excellence: Making the intangible tangible

Corporate Excellence – Center for Reputation Leadership celebrates 10 years as a bus ...

30 november, 2015

Corporate Reputation: The Economy of Intangibles and Reputation

We are entering a new economic cycle that can be labelled “the economy of intangible ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

31 august, 2014

The State of Corporate Reputation and Progress in the Research on Reputation

What is meant by having a good or bad reputation? In what way can reputation create or des ...

4 april, 2014

From Measurement to Management: Managing Reputation to Achieve Competitive Advantage

Reputation is probably the most important asset owned by a company, and not only because i ...

21 september, 2012

Nicolas Trad (Reputation Institute) talks us about reputation management

Nicolas Trad, Executive Partner at Reputation Institute, explain to us about the main chal ...

24 june, 2011

Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture

In a merger case, many companies find the continuity of the new company difficult due to t ...

1 may, 2011

Corporate reputation in the company agenda

Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...