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1 october, 2019
Alineamiento y cultura corporativa
Winning in the era of brand experience
The importance of brands providing their customers with memorable and engaging experiences ...
1 december, 2017
Marca
Businesses guided by values are more successful and have a greater social impact
Can a business and its activities be transformed without before changing its organizationa ...
25 march, 2016
Alineamiento y cultura corporativa
Company 2.0: employees as brand ambassadors
This document analyses how to implement the right employee engagement strategies and claim ...
17 february, 2016
Entrevistas
Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands
Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...
28 june, 2011
Alineamiento y cultura corporativa
Southwest Airlines: The quality management and a good customer service focused on the employees
In a business where the key to success is based on passengers' turnover, Southwest has ...
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