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Áreas de especialización
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14
results
23 february, 2017
Reputación & Riesgos Reputacionales
Building Universities Reputation
Document prepared by Corporate Excellence - Centre for Reputation Leadership. It contains ...
16 october, 2015
Reputación & Riesgos Reputacionales
#ReputationDay. Advances in reputation management
Corporate reputation not only must create value but also act as a protective shield agains ...
16 september, 2015
Comunicación
Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas
This document explains how the current intangible economy provides a great opportunity for ...
28 may, 2015
Reputación & Riesgos Reputacionales
Positive Influence of a Strong Reputation on a Company’s Economic and Financial Results
Do good deeds have a positive economic result? A heated debate over excellence, reputation ...
20 march, 2015
Reputación & Riesgos Reputacionales
Best practices and future challenges in Corporate Reputation management
Most of the efforts aimed at improving corporate reputation today are focused on the impac ...
3 april, 2014
Métricas
Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results
Estimation of a brand’s value and its contribution to business has always been consi ...
20 january, 2014
Métricas
The fact that intangible assets account for more than 80% of the value of major companies ...
1 january, 2014
Marca
Innovations in Brand: Growth Management and Forecasting
This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...
24 september, 2012
Marca
Overview of the Best Academic and Consulting Models Used for Evaluation of Brands
What are the best perspectives and aspects for analysing the most important intangible ass ...
29 july, 2012
Métricas
The relation between perception and reality: evaluating reputation in offline and online media
Traditional and digital media present an ongoing challenge to companies, given that they c ...
24 june, 2012
Marca
Values and value: relationship between the intangible and the financial in brand management
What is the objective of brand valuation? Is it possible to accurately express the value o ...
24 october, 2011
Reputación & Riesgos Reputacionales
Four business strategies for protecting corporate reputation
Stakeholders increasingly expect companies to deliver greater transparency.Those organizat ...
16 august, 2011
Reputación & Riesgos Reputacionales
Monitoring and evaluation: online myths and legends in the new 2.0 digital era
There has been much talk recently about reputation and brands on the Internet, about relev ...
1 may, 2011
Reputación & Riesgos Reputacionales
Corporate reputation in the company agenda
Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...
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