29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

13 may, 2015

Influence of the Digital Environment in the Internal Communication: Siemens and ING Best Practices

Social networks have reshaped the context in which companies' external communication t ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

4 april, 2014

Why are Brands Able to Transform Organisations and People’s Way of Life?

The phenomenon of brands has transformed the economy and people’s way of life all ar ...

24 july, 2012

Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up

What is the objective of brand valuation? Is it possible to accurately express the value o ...