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How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

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The End of Globalisation?

For most of the past 25 years, globalisation was seen as an unstoppable force, as sure to ...

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Communicate Innovation and Innovate in Communication

Nowadays, innovation needs to be an integral part of any organization willing to operate i ...

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Building Brands Together: Creation, Participation, Socialization and Self-realization as the New Needs of Stakeholders

The phenomenon of co-creation is becoming more and more widespread in the world of large c ...

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How to communicate innovation in order to generate value for the brand and build excellent reputation

This document analyzes the role of the social media in communications about a company&rsqu ...

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Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...

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Correos: Reinventing the postal system: how to build the online positioning of a paper company

How can you develop and strengthen, in a short space of time, the digital positioning of a ...